FR
8/4/2025
Market Expansion: Scaling Lead Generation across France and Germany via Meta Ads
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Generate qualified leads in Europe
Silvadec, a leading European manufacturer of wood composite, aimed to drastically increase its requests for quotes and catalogs. The challenge was twofold: penetrating the B2C market in France while simultaneously targeting B2B professionals (architects) in Germany. This required a localized approach to manage lead costs within highly competitive international environments.
Client
Silvadec
Service
Social Ads (Meta Ads)
Secteur
Home & Garden / Manufacturing
Année
2025
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Results
+ 900 %
Quote requests (vs Y-1)
> 10 %
Global Conversion Rate
> 13 %
Conversion rate on the German market
A tailor-made acquisition strategy
To maximize ROI, we deployed a segmented campaign structure tailored to each market's specificities: Precision Targeting: We implemented interest-based segmentation (home improvement, renovation) for the French market and professional-grade targeting for the German market. Continuous Optimization: We executed rigorous audience testing—including Lookalikes and Retargeting—to maintain and guarantee a high conversion rate. Immersive Formats: We utilized inspiring video content and carousel ads showcasing products in real-life settings to drive engagement and desire.
Leadership and Creativity
We managed the campaigns with rigorous weekly oversight, providing detailed reporting to adjust messaging in real-time. By combining visual creativity with analytical discipline, we transformed Silvadec's social presence into a powerful business acquisition channel, fully responsive to seasonal market trends.
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"Grizzlead supports us in deploying our social media communication strategy. Flora Peter provided a comprehensive, tailor-made program that delivered undeniable and immediate positive results."
Jérôme / Communication and Marketing Project Manager.
"Grizzlead assists us in implementing our social media strategy. A huge thank you to Flora and her team for their professionalism, responsiveness, and creativity!"
Christelle Perret
