Launch E-commerce in France: Market Entry Case Study

The Challenge: Establishing a foothold on the French market

This Dutch lighting specialist wanted to extend its European success to France. Despite a translated site and active campaigns, the results were stagnant. The obstacles were multiple: clumsy translations hampering conversion, Google Ads campaigns managed by volume without concern for real profitability, and lack of adaptation to French cultural codes. The objective was clear: to structure the acquisition to become profitable and credible.

Client

Dutch e-commerce

Service

Location & Google Ads (POAS)

Secteur

Decoration

Année

2025

Results

+33%

Turnover

+44%

Average basket value

+150%

Profitability (POAS)

From translation to strategic localization

Our approach was based on three major axes: Cultural location: Complete rewriting of product sheets and reinsurance elements for a “native” and reassuring result. Flux Shopping Optimization: Alignment of product titles with the real requests of French consumers. POAS management: Abandoning volume control for a strategy centered on the real margin (Profit On Ad Spend), by focusing investments on products with high profitability (> 30% margin).

A technical and semantic restructuring

We audited and corrected the entire ecosystem. On the site, we eliminated literal phrases that betrayed foreign origin. On the acquisition side, we segmented the Google Ads catalog to only push brands where the customer is competitive and calibrated actions to French commercial highlights (Sales, Fall), thus transforming each euro invested into a net margin generator.

A foreign brand can succeed in France as long as it is supported by a local agency that knows the market. We have transformed approximate marketing into a sustainable and profitable strategy.

"Working with Grizzlead has been an incredibly positive experience, and the best part is that our collaboration is still ongoing. From day one, their team has been kind, approachable and truly professional. They listen carefully to our goals and wishes, making sure they understand exactly what we want to achieve.

What stands out is how expertly they translate those goals into action. Their execution is skilled and thoughtful, and they consistently take initiative by bringing in smart ideas and helpful suggestions. Instead of simply following instructions, they act as a real partner who thinks ahead and helps us grow.

We genuinely enjoy working with Grizzlead and look forward to continuing this great partnership. Highly recommended."

Lampesenligne.fr

Location & Google Ads: +44% average shopping cart for Dutch e-commerce

See other projects