FR
9/8/2025
How Voyages de Pharaon Boosted Conversions by +35% with a Limited Budget
The Client: Voyages de Pharaon
Discover how a cross-channel strategy, combining a website redesign, SEO, and targeted digital advertising (Meta & Google Ads), allowed a boutique travel agency to dominate the Nile cruise market across France, Belgium, and Switzerland. Voyages de Pharaon is a premier travel specialist focusing on high-end Nile cruises. They offer immersive, authentic experiences for a sophisticated audience, primarily aged 45 and over, seeking cultural enrichment and premium comfort.
Client
Les Voyages de Pharaon
Service
Google Ads & Social Ads
Secteur
Tourism/Travel
Année
2025
Results
Conversions
+35% (Inquiries, quotes).
Conversion Rate
+81%, proving the effectiveness of the new UX and audience alignment.
Average Click-Through Rate (CTR)
12%, an outstanding figure reflecting perfect ad-to-audience relevance.
The Challenge
The mission for Grizzlead was threefold: Brand Modernization: Refresh the brand image through a complete website overhaul. High-Intent Capture: Secure top rankings on search engines (SEO & Google Ads) to capture travelers ready to book. Lead Generation: Generate high-quality leads (quote requests, contact forms, brochure downloads) in a highly competitive market, all while maintaining a strictly optimized budget.
Contenus immersifs et Pilotage
We have deployed a 360° acquisition strategy: Google Ads (Intent): To capture Internet users looking specifically for the agency's offers. Facebook & Instagram Ads (Inspiration): To target typical profiles (requests, interests) with immersive visuals. Granular structure: A fine segmentation of campaigns to adapt the message to each destination.
Our Strategic Approach
1. Website Redesign & UX Optimization
We developed a new website designed specifically for conversion (2024). The focus was on high-quality visuals to evoke the magic of Ancient Egypt, paired with a seamless user journey to encourage brochure downloads and direct inquiries.
2. SEO: Dominating the First Page
Through deep technical audits and semantic optimization, we propelled Voyages de Pharaon to the first page of Google for primary industry keywords.
3. Multi-Channel Advertising (Meta & Google Ads)
We deployed a surgical advertising strategy focused on efficiency:
- Geographic Targeting: France, Belgium, and Switzerland.
- Demographic Targeting: High-income individuals, aged 45+.
- Continuous Optimization: A rigorous focus on Quality Scores to maximize every euro spent.
"You can trust Flora and her team.
For over four years, we have been working together in complete confidence, achieving excellent results.'
Mohamed Salem
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