Search Engine Advertising in France

Be visible to the right people, at the right time — in the French market.

We combine marketing performance with localisation expertise — linguistic, cultural, and regulatory — to make your campaigns resonate with French audiences.

SEA for lead generation

SEA for e-commerce

Your goals, our priorities

Are you looking to:

Generate qualified leads fast (quote requests, bookings, calls…)?

Increase sales through your online store?

Maximize visibility for key offers on strategic search queries?

Test a new offer or validate positioning?

Control your costs while tracking performance daily?

We activate the right formats at the right time, capturing buying intent where it happens — on Google.

Lead Generation with Paid Search — adapted to the French market

If you’re offering services or targeting B2B/B2C audiences with longer decision cycles,
Google Ads remains one of the fastest ways to generate high-quality French leads.

What we do:

• Localized keyword strategy: industry-specific, regionally relevant, and culturally adapted queries

• Conversion-focused ad copy: clear, persuasive, written like a French professional would say it

• Geo & audience segmentation: by region, device, and local time zones

• Landing pages optimized for French UX expectations

• Conversion tracking: calls, forms, appointments, downloads

Campaigns designed to convert — with full cultural and linguistic alignment.

E-commerce SEA for France: more sales, more growth

Running an online store? Paid Search is a key growth lever for the French market.
We manage Shopping, Search, and Performance Max campaigns aligned with your catalog and seasonality — and compliant with local requirements.
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What we do:

• Product feed integration & optimization via Google Merchant Center

• Shopping campaign setup with VAT-inclusive pricing and eco-contribution compliance

• Segmentation by margin, basket size, or region

• Targeting based on intent and purchasing behavior

• ROI tracking: ROAS, POAS, conversions, real revenue

Campaigns that sell, scale, and comply with French standards.

Two approaches ‍to fit your situation

Already running campaigns?

We audit and optimize your existing SEA structure for the French market.

• Account architecture & targeting audit

• Recommendations for local performance improvement

• Ongoing optimization, reporting & strategic guidance

• GDPR-compliant tracking and CNIL consent management

Objective: Boost performance through French market precision.

Starting from scratch?

We build your SEA strategy from the ground up — for France, not just translated into French.

• Market, competitor & audience analysis for France

• Strategic selection of localized keywords & audiences

• French ad copywriting + technical setup

• GDPR-compliant tracking framework

• Continuous optimization & transparent reporting

Objective: Launch strong — locally and legally.

GDPR and CNIL

Compliance & Trust:
‍French Market Essentials DPR and CNIL

In France, performance means compliance.
We ensure every campaign respects local legal frameworks:

GDPR & CNIL standards (cookie consent, data tracking)

Eco-contribution integration (for product sellers)

French language & pricing laws (Toubon Law, VAT inclusion)

Transparent communication and cultural adaptation

Compliance first — because trust drives conversion in France.

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Auray office

21 rue du Danemark
56400 Auray

Rennes office

35 Mail de la Manufacture
35410 Chateaugiron

hello@grizzlead.com

Phone

+33(0)2 55 99 55 65

Faq

Got questions?

Are there specific legal requirements for running Google Ads campaigns in France?

Yes. All Google Ads campaigns targeting users in France must comply with GDPR and guidelines set by CNIL (the French Data Protection Authority). This includes explicit consent for tracking and remarketing, transparent data use, and clearly accessible privacy policies.

Should Google Ads campaigns in France always be in French?

While English can occasionally work, especially for international B2B sectors, ads in French typically perform significantly better due to user preference and trust. Localized ad copy demonstrates respect for French culture and language, significantly boosting click-through rates and conversions.

Is Google the only search engine to consider for SEA in France?

Google holds over 90% market share in France, making it essential. However, Bing Ads (Microsoft Advertising) can provide additional value, especially in certain B2B niches or demographic segments, complementing your Google Ads strategy.

Are there specific consumer behaviors in France that influence SEA strategy?

Yes. French consumers often spend more time comparing offers and appreciate detailed, transparent information. Landing pages and ads must therefore highlight trust signals, detailed product or service descriptions, and clear, precise benefits tailored to French expectations.

How does seasonality impact SEA campaigns in France?

Seasonality significantly influences consumer behavior in France, with peak periods such as sales seasons (“soldes”), holiday periods, and back-to-school (“rentrée”). Ad strategies should anticipate these peaks by adjusting budgets, ad copy, and targeting to align with heightened search activity.

Search Engine Advertising in France

Your goals, our priorities

Lead Generation with Paid Search — adapted to the French market

E-commerce SEA for France: more sales, more growth

Two approaches ‍to fit your situation

Performance-Driven, Data-Led, and 100% Transparent

Localised Expertise.
Human Partnership

Compliance & Trust:
‍French Market Essentials DPR and CNIL

Do you have a project?
Contact us now.

Got questions?

Your goals, our priorities

Lead Generation with Paid Search — adapted to the French market

E-commerce SEA for France: more sales, more growth

Two approaches ‍to fit your situation

Performance-Driven, Data-Led, and 100% Transparent

Localised Expertise. Human Partnership

Compliance & Trust: ‍French Market Essentials DPR and CNIL

Do you have a project?Contact us now.

Got questions?

Localised Expertise.
Human Partnership

Compliance & Trust:
‍French Market Essentials DPR and CNIL

Do you have a project?
Contact us now.