Whether you’ve already launched in France or you’re preparing for rollout, growing your app in this market means more than translating your store listing. To succeed, you need visibility in the right channels, messaging that resonates, and a strategy tailored to how French users discover and download apps. At Grizzlead, we help mobile app publishers increase installs, engagement, and retention in France — through data-driven campaigns and native-level localisation.
Why work with us
Specialists in French mobile growth We know the acquisition levers that work in France — from creative formats to channel performance — and how to adapt them to your app and category.
Localisation that feels natural We don’t just translate — we localise. From your app store listing to onboarding flows and ad copy, we ensure every word and visual fits the local culture.
Multi-channel acquisition strategy We build and manage campaigns across Google App Campaigns, Apple Search Ads, Meta, TikTok, and influencer channels — all adapted to your audience and KPIs.
Results-focused execution We optimise for growth: installs, retention, CPI, ROAS, and LTV. You get measurable progress — not just visibility.
A collaborative, structuredapproach
Audit & strategic framing
We analyse your current app presence and acquisition in France: – App Store and Google Play listings (ASO) – Reviews, ratings, and localisation – Acquisition campaign performance – Onboarding and user flow – Competitive benchmarks in your category
Action plan tailored to French users
We create a market-ready plan to grow your French user base — from creative strategy to platform mix and conversion funnel optimisation. Together, we define and align on key metrics: installs, retention, CPI, ROAS.
Execution with local impact
We deploy and optimise your campaigns, working independently or with your team:
• App store optimisation (ASO) We adapt your store presence for French audiences — titles, descriptions, keywords, visuals, and ratings strategy — to improve discoverability and conversion.
• User acquisition campaigns We launch and manage targeted campaigns on Google, Apple Search Ads, Meta, TikTok, and Snapchat — with full-funnel tracking and creative A/B testing.
• Creative localisation We adapt your visuals, videos, and copy for the French market — ensuring cultural fit and clarity that builds trust from the first impression.
• Influencer and content activations We identify and activate local influencers or micro-content partners to spark organic reach and community-driven installs.
• Reporting & transparency You receive regular, English-language performance reports, along with 24/7 access to a dashboard covering installs, CPI, ROAS, retention, and LTV. Everything is documented and translated, so you stay in control — while we handle the execution on the ground.
Theytrust us
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