Infographics

French people spend 36% of their Internet time during 6pm and midnight.

During Black Friday, the most demanded categories are :
in France
Clothing : +179%
Jewelry/ Eyewear : +174%
in the UK
Jewelry / Eyewear : +05
Clothing: 254%
in the USA
Jewelry/Eyewear : +357%
Clothing : 278%
Comparison of the black friday period with the beginning of November

Black Friday, which made its debut in the United States, is now the most anticipated shopping event in the world. According to NielsenIQ, European countries, including France, Germany, Spain and the United Kingdom, all saw a spike in online sales during Black Friday.

On average, 47.5 million Internet users (75% of the French population) consulted at least one of the Top 20 sites and/or applications each month.

On average, 47.5 million Internet users (75% of the French population) consulted at least one of the Top 20 sites and/or applications each month.

On average, 47.5 million Internet users (75% of the French population) consulted at least one of the Top 20 sites and/or applications each month.

On average, 47.5 million Internet users (75% of the French population) consulted at least one of the Top 20 sites and/or applications each month.

The majority of consumers in France, Germany and the UK still prefer to purchase online using traditional desktops or laptops.
France : Computer 65% Mobile 27% Tablet 8%
UK : C49% M35% T16
GER : C58% M30% T12%

The French e-commerce sector (products and services) grew by 10% in one year and reached 35.7 billion euros in Q2 2022.