French e-commerce

The year 2023 marked a significant surge in online shopping activity in France, with the number of cyber shoppers reaching new heights.

According to Statista enquiring, online sales sites recorded 2.3 billion transactions in 2022, up 6.5% on 2021. E-commerce market in France is worth around €147 billion.

This surge in online shopping is indicative of a substantial increase, showcasing a growing trend that continues to shape consumer behaviors.

E-commerce turnover in France
(in billions €)

Source : FEVAD- Chiffres clés 2023

Source : Blog du Modérateur

Drivers of online purchases in France (2020)

Topmmerce websites and applications in France (in millions of visitors)

Source : Blog du modérateur

E-commerce returns in France (in %)

In 2022, according to the survey data, the products most frequently returned by French consumers last year were clothing and shoes. Compared to India and China, the majority of returns are also for fashion items, but Internet users in these countries are more likely to return electronic equipment, for example.

Source : Statista