French e-commerce

The number of online shoppers in France increased in 2020, posting the largest increase since 2015. In 2020, 41.6 million French people will buy online, 1.5 million more than in 2019. Among them, 17.1 million will make their purchases from their mobile phones.

E-commerce turnover in France
(in billions €)

Source : Fevad ICE

Top e-commerce websites and applications in France (in millions €)

Source : Blog du Modérateur

Drivers of online purchases in France (2020)

Source : Statista Global Consumer Survey

E-commerce returns in France (in %)

According to the survey data, the products most frequently returned by French consumers last year were clothing and shoes. Compared to India and China, the majority of returns are also for fashion items, but Internet users in these countries are more likely to return electronic equipment, for example.

Source : Statista